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Supermarket Showdown: Aldi vs. Whole Foods

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Whole Foods and Aldi have traditionally rested on opposite ends of the supermarket spectrum. The former known for being upscale and expensive; the latter, no frills and cheap. But times are changing.

Since being bought by Amazon last year, Whole Foods has been trimming prices on many staples at its 472 U.S. stores and offering exclusive discounts to Amazon Prime members. Meanwhile, Aldi has been sprucing up many of its 1,800 existing stores in 35 states -- with an emphasis on brighter, wider aisles and fresher, healthier offerings -- even as it rolls out 700 new stores by 2022.

In the past, Aldi would handily beat Whole Foods on price. But with all the changes happening at both chains, we decided to put today’s prices to the test. We shopped a new Aldi store in Northern Virginia as well as a nearby Whole Foods to compare regular (non-sale) prices on 50 grocery staples, focusing mostly on organics and mostly on store brands: Aldi’s SimplyNature and Whole Foods’ 365 Everyday Value. Here’s what we found in our apples-to-apples comparisons (and yes, we even compared apples).

See Also: 18 Kirkland Products You Should Buy at Costco



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