Bio Lorraine Ell, CEO

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Lorraine Ell, CEO

Investment Adviser Representative, Better Money Decisions

Phone: 844.507.0961

I'm the CEO of Better Money Decisions (B$D) and co-author of the blog Better Financial Decisions. As a principal of B$D, I'm excited to continue my long career as an investment professional, which started in the 1980s.

Living and working in places as diverse as Jeddah, Saudi Arabia, and Budapest, Hungary, has given me a unique perspective on the world of investing. Through these experiences I have learned that life can change in an instant, and having a financial guide can make all the difference between a retirement fraught with worry and one with peace of mind.

My book, Bozos, Monsters and Whiz-Bangs: Bad Advice from Financial Advisors and How to avoid It! is an insider's guide to finding the right adviser.

Latest Features

Building Wealth
March 2019

Junk Bond Funds Don't Belong in Long-Term Portfolios

High-yield bond funds are delivering more bang for the buck these days, but safety-minded investors can't overlook the risk that comes along with them.

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Building Wealth
November 2018

The Bodacious Benefits of a Donor Advised Fund

From a bevy tax breaks to the opportunity to involve family members and future generations in a legacy of giving, donor advised funds add leverage and flexibility to a comprehensive financial plan.

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Building Wealth
October 2018

The 5 Things People Ask Potential Advisers and Why They Are Wrong

Finding the right financial planner takes more thought than asking the same old questions. Here's where people are going wrong, and what they should ask instead.

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Building Wealth
September 2018

3 Strikes Against Women in Retirement

Saving and planning for retirement is tough enough, in general, but the deck is stacked against women in three important, but not insurmountable, ways.

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Building Wealth
July 2018

Is Paying off Your House the Right Move in Light of New Tax Law?

Despite what you may be hearing and reading, paying off your home may not be the right decision for you. Homeowners need to look beyond taxes and consider the impact on investments, cash flow and lifestyle.

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Building Wealth
June 2018

Beware of Hidden Costs Lurking in Your Mutual Fund Portfolio!

Some investment fees are obvious, but you may not even be looking for them. Others are much tougher to spot. But it's well worth some detective work.

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