Low prices aren't the only thing you'll find at the discount supermarket. By Bob Niedt, Online Editor September 20, 2017 Haven’t heard of Lidl? You will soon. The German supermarket chain opened its first U.S. stores in June 2017, and it expects to have 1,400 locations nationwide by 2023. Lidl (rhymes with needle) operates 10,000 stores in 27 countries. Here are three reasons to give the discount grocer a try.See Also: Things You Should Never Buy at Aldi 1. Prices are low Lidl’s biggest selling point is savings. Its prices on a selection of everyday grocery items undercut Kroger’s prices by nearly 15%, Walmart’s by as much as 10% and Aldi’s by about 5%. Shoppers should benefit as rival retailers lower prices to stay competitive. Sponsored Content 2. The wine is good Lidl’s Allini Prosecco was recently named “Sparkling Wine of the Year” at a blind tasting run by Purdue University. In all, Lidl’s wines, which start at $2.89 a bottle, took home 104 medals. Wines are categorized by price: Everyday Collection (under $5); Wine Club ($5-$10); and Sommelier Selection (above $10). 3. Aisles are full of surprises Lidl offers more than groceries. Every Monday and Thursday it rolls out what it calls “surprises.” These are while-supplies-last deals on an eclectic mix of non-grocery items. Recent surprises included a duvet set (king- or queen-size bed) starting at $17.99 and girl’s leopard print jeggings for $4.99. Learn about more ways Lidl is disrupting the grocery business in the U.S.