The foreign funds you own likely hold Japanese stocks. But you may want to boost your stake. By Nellie S. Huang, Senior Associate Editor From Kiplinger's Personal Finance, June 2013 Nothing turns an investor's head faster than a 43% jump in four months. Maybe that's why so many people are talking about getting back into Japanese stocks. It's been a long time coming: The Japanese market has been in decline for nearly a quarter-century, with the Nikkei 225-stock index still 67% below its December 1989 peak. But the arrival of a new prime minister calling for sweeping economic changes has investors thinking that the worst is finally over. See Also: 4 Stocks to Cash in on Japan's Recovery But wait — we've seen this movie before, haven't we? Since the beginning of its infamous fall, the Nikkei has rallied on six occasions by at least 25%. Yet each time, these short-term surges ground to a halt, and eventually the index hit a new low. Meanwhile, despite multiple government programs to stimulate the country's financial system — including cutting short-term interest rates effectively to zero — Japan's economy has been on a downward spiral, burdened by 15 years of deflation that has resulted in lower wages. So what's different this time? In a word, Abenomics. When new Prime Minister Shinzo Abe (pronounced ah-bay) took office in late 2012, he pledged to do whatever it took to end deflation and bring about inflation (with a target of precisely 2%). In April, the Bank of Japan, led by its newly appointed and Abe-friendly governor, Haruhiko Kuroda, announced a sweeping two-year plan to achieve Abe's goals. The central bank intends to double its holdings in government bonds and double the amount of money in circulation, among other things. To put things in perspective, the bank will buy about 7 trillion yen in Japanese bonds each month — roughly twice the $85 billion worth of U.S. government securities that the Federal Reserve has been buying monthly. All of this is part of Japan's bigger plan to weaken the yen, which will make the country's many export companies more competitive around the world, lift their profits, create more jobs and boost the economy. Of course, whether Abenomics will work is a looming question. Some critics argue that the easy work is done and that long-term reforms to make Japanese companies more competitive — another, probably more crucial element of Abenomics — are required to truly reawaken the economy. In any case, Abe has to stay in power for any real change to occur. His last stint, in 2006–07, ended abruptly after one year. For investors, the outcome of a July parliamentary election is key, for it will determine how much the Diet, Japan's legislature, supports Abe's policies. Advertisement Signs of improvement Some positive changes are already afoot. After a decade of almost no wage increases, several big companies, including Toyota Motor and convenience-store operator Lawson, announced bigger bonuses in early 2013. "It's not huge, but it's change, and that's affecting the psyche of the Japanese consumer, which to me is big," says Taizo Ishida, co-manager of Matthews Japan fund. Indeed, both consumer and corporate confidence are on the rise. And Abe's approval ratings are high, which suggests that he's likely to stay put, at least for now. "It has been fantastic," says Ishida, who says he sensed during a recent trip to Tokyo that people seemed more optimistic. "It's almost a miracle to me." Ishida says that the easy money in Japanese stocks has been made. Nonetheless, he believes the latest rally marks the beginning of a bull market that could last three to five years. Of course, none of this euphoria can erase the country's bigger problems. The ratio of Japan's debt to gross domestic product is more than double that of the U.S. And analysts see skimpy GDP growth of 1.6% or less a year through 2014. What's more, with Japan's birthrate falling, the population is aging and declining. That has a ripple effect on everything from income tax revenue to car and home purchases. No question that Japan's stock market has its share of skeptics. Managers of global stock funds have been cool on Japan for seven years, according to T. Rowe Price. At last report, global funds had roughly 5% of assets in Japan, compared with 9% in the MSCI World index of stocks in developed countries. Even the Japanese are wary. Only 10% of the nation's pension-fund assets are invested in Japanese stocks. And the typical household in Japan has just 6% of its assets in stocks; by contrast, the average U.S. household has 27% in stocks, says Stephen Jen, a managing partner at the investment firm SLJ Macro, in London. Advertisement But unloved stocks are cheap stocks, and that explains why many value investors find Japan intriguing. On a price-earnings basis, Japan trades at 16 times expected earnings for 2013. That's slightly higher than the U.S. market's P/E of 14 and Europe's P/E of 12 (based on estimated profits). But profits in Japan are expected to rise faster — about 30% this year — thanks in part to the weaker yen, says Alec Young, global equity strategist at S&P Capital IQ. On the basis of price to book value (assets minus liabilities), Japan looks like a better buy: It trades at 1.2 times book value, compared with 2.2 for the U.S. market and 1.4 for all developed markets around the globe. Meanwhile, corporate Japan is on surer footing these days. Companies have spent the past decade cutting costs, moving production centers to lower-cost countries in Southeast Asia, and repairing their balance sheets. Certainly, the weaker yen is boosting profits at many export-oriented firms. But strong demand from emerging markets and moderate growth in the U.S. are helping, too. Some big-name U.S. firms are urging their clients to buy Japan. Earlier this year, Morgan Stanley Wealth Management lifted its recommended allocation to Japanese stocks from zero to 5%. David Darst, the firm's chief investment strategist, expects another 30% to 40% jump in the Japanese market this year in yen terms (to the extent the yen weakens against the greenback, U.S.-based investors would make less). "Japan is poised to break out of the false-start behavior that we've seen for years," he says. Fund options Advertisement You may own some Japanese stocks already. Vanguard Total International Stock Market Index (symbol VGTSX), which tracks the FTSE Global All-Cap ex-U.S. index, recently had 15% of its assets in Japanese stocks. Some actively managed funds had even more. Among members of the Kiplinger 25 (see Our 25 Favorite Mutual Funds), Matthews Asia Dividend (MAPIX) had 21% in Japan, the most of any fund on our list. Our two diversified foreign funds, Harbor International (HIINX) and Dodge & Cox International Stock (DODFX), had 10% and 12% of assets in Japan, respectively. Given the market's recent run-up, you should wade in slowly if you're keen to place a bigger bet on Japan. The biggest and oldest Japan-focused exchange-traded fund is iShares MSCI Japan Index (EWJ). The fund, which tracks an MSCI index of 312 stocks, lists automakers Toyota and Honda and financial-services giant Mitsubishi UFJ Financial Group as its biggest holdings. It charges 0.53% in annual expenses. Another ETF, Maxis Nikkei 225 Index (NKY), tracks Japan's best-known bogey, which looks nothing like the MSCI index. Its top three holdings: retailer Fast Retailing, robot-machinery maker Fanuc, and SoftBank, a mobile communications firm. It charges 0.50%. WisdomTree Japan Hedged Equity (DXJ), as its name suggests, hedges against changes in the value of the yen. That will help U.S. investors when the yen is weakening and hurt them when the currency is strengthening. The ETF, which costs 0.48% in annual fees, gained 27.2% over the past year, double the gain of unhedged Japan ETFs (returns are through April 5). Among actively managed funds, we like Matthews Japan (MJFOX). Co-managers Ishida and Kenichi Amaki divvy up the fund's assets among three kinds of companies: global leaders that will benefit from a worldwide recovery, companies driven by growth in China and Southeast Asia, and small domestic companies that have posted roughly 25% annualized profit growth over the past five years. Matthews gained 9.8% annualized over the past three years, better than 88% of its peers. Small Japanese companies aren't likely to benefit as much as large ones from a falling yen, but they will gain from a stronger economy. Consider, for example, iShares MSCI Japan Small-Cap (SCJ). Over the past five years, the ETF returned an annualized 3.3%, beating iShares MSCI Japan Index by an average of 4.7 percentage points per year. The small-company ETF charges 0.53% a year for expenses. Advertisement Among actively managed small-company funds, the best choice is Fidelity Japan Smaller Companies (FJSCX), which returned 4.7% annualized over the past five years. The average market value of its holdings is just under $2 billion. But in truth, manager Nicholas Price can troll the entire market for ideas. That's why the fund holds some big automakers, such as Honda Motor and Nissan Motor. "I like the midsize- to small-company space, but the big change in the yen made me move into the large-company exporters, because they'll lead the rally in the beginning of the process," says Price. The fund's annual expense ratio is 1.05%.